STRATEGIC MANAGEMENT

AIM

Explain the interaction of the various components of a business, Analyze the environment and identify strategic issues and options, Integrate financial, managerial, accounting, marketing, and human resources decisions into a coherent business strategy, Explain how to implement strategic plans, Explain how to evaluate strategic plan outcomes and how to adjust strategies in response to environmental contingencies

CONTENT

This course contains; Introduction to Strategic Management,Strategic Management: Creating Competitive Advantages,Analyzing the External Environment of the Firm,Assessing the Internal Environment of the Firm,Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources,Business-Level Strategy: Creatingand Sustaining Competitive Advantages,Corporate-Level Strategy: Creating Value through Diversification,International Strategy: Creating Value in Global Markets,Entrepreneurial Strategy and Competitive Dynamics,Strategic Control and Corporate Governance,Creating Effective Organizational Designs,Strategic Leadership: Creating a Learning Organization and an Ethical Organization,Managing Innovation and Fostering Corporate Entrepreneurship,Overview.

1. 1

   1. Explain a range of strategic management theories

   Taught by: Question - Answer Technique, Lecture Method · Assessed by: Traditional Written Exam, Homework

2. 2

   2. Analyze the internal and external environments of an organization by applying appropriate theories, models and heuristics.

   Taught by: Self Study Method, Question - Answer Technique, Lecture Method · Assessed by: Traditional Written Exam, Homework

3. 3

   3. Undertake an applied research project in the field of strategic management

   Taught by: Discussion Method, Self Study Method, Question - Answer Technique, Lecture Method · Assessed by: Project Task

4. 4

   4. Explain how to apply evidence-based best practice strategy analysis and execution

   Taught by: Question - Answer Technique, Lecture Method · Assessed by: Traditional Written Exam, Homework

5. 5

   5. Demonstrate a critical understanding of strategic management theories and current empirical research associated with the topics covered in this course

   Taught by: Discussion Method, Self Study Method, Question - Answer Technique, Lecture Method · Assessed by: Traditional Written Exam, Homework

6. 6

   6. Communicate effectively in oral and written forms about strategic management theories and their application using appropriate concepts, logic and rhetorical conventions

   Taught by: Lecture Method · Assessed by: Traditional Written Exam, Homework

WEEKLY PLAN

1. WEEK 1

   Introduction to Strategic Management

2. WEEK 2

   Strategic Management: Creating Competitive Advantages

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 1

3. WEEK 3

   Analyzing the External Environment of the Firm

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 2

4. WEEK 4

   Assessing the Internal Environment of the Firm

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 3

5. WEEK 5

   Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 4

6. WEEK 6

   Business-Level Strategy: Creatingand Sustaining Competitive Advantages

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 5

7. WEEK 7

   Corporate-Level Strategy: Creating Value through Diversification

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 6

8. WEEK 8

   International Strategy: Creating Value in Global Markets

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 7

9. WEEK 9

   Entrepreneurial Strategy and Competitive Dynamics

   Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 8

10. WEEK 10

    Strategic Control and Corporate Governance

    Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 9

11. WEEK 11

    Creating Effective Organizational Designs

    Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 10

12. WEEK 12

    Strategic Leadership: Creating a Learning Organization and an Ethical Organization

    Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 11

13. WEEK 13

    Managing Innovation and Fostering Corporate Entrepreneurship

    Preparation: Strategic Management: Creating Competitive Advantages, 10th Edition CHAPTER 12

14. WEEK 14

    Overview

ASSESSMENT

• Rate of Midterm Exam to Success30%
• Rate of Final Exam to Success70%

READING

• Textbook: Strategic Management: Creating Competitive Advantages, 10th Edition By Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee and G.T. Lumpkin

TEACHING STAFF

• Assoc.Prof. Yasin GÖÇGÜNCOORDINATOR
• Assist.Prof. Engin SANSARCI